Pepsi-Cola Company: Just One Look campaign

The Pepsi-Cola Company launched a high-profile and immensely popular advertising campaign in 1991 to coincide with changes it made to the company's packaging.

Pepsi-Cola Company: Just One Look campaign

Rebecca Stanfel

Overview

The Pepsi-Cola Company launched a high-profile and immensely popular advertising campaign in 1991 to coincide with changes it made to the company's packaging. In September of that...

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