Pepsi-Cola Company: Choice Of A New Generation campaign

Rebecca Stanfel

The Pepsi-Cola Company and its longtime advertising agency BBDO, New York, made marketing history on February 28, 1984.

Pepsi-Cola Company: Choice Of A New Generation campaign

Rebecca Stanfel

Overview

The Pepsi-Cola Company and its longtime advertising agency BBDO, New York, made marketing history on February 28, 1984. During the Grammy Awards Pepsi launched a commercial...

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