Pepsi-Cola Company: Choice Of A New Generation campaign

The Pepsi-Cola Company and its longtime advertising agency BBDO, New York, made marketing history on February 28, 1984.

Pepsi-Cola Company: Choice Of A New Generation campaign

Rebecca Stanfel

Overview

The Pepsi-Cola Company and its longtime advertising agency BBDO, New York, made marketing history on February 28, 1984. During the Grammy Awards Pepsi launched a commercial...