Title: Better with PepsiBrand: PepsiProduct: PepsiIdea: Alma DDBCountry: USA
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|3 months or less||USA||Non-specific||Other||Middle||$290,000 distributed across Print, Paid Social Media and OOH. The effort also included Owned Social Media and owned PR.|
Always a challenger, Pepsi is always seeking new ways to grow sales and its cultural impact faster than its competitors.
After learning via blind taste tests that consumers prefer their burgers with Pepsi, the brand wanted to own the upcoming burger eating...