Campaign details
Brand: Pepsi Brand owner: PepsiCo Entrant company: alma DDBIdea creation: alma DDB Miami Market: United States Sector: Carbonated soft drinks Media channels: Newspapers, Public relations, Outdoor, Out-of-home, Programmatic display, Packaging & designBudget: Up to 500k
Executive summary
Brands jump on the daily holiday bandwagon, well… every day. But it’s not every day they capture the attention of consumers worldwide with little more than three unforgettable images.
That’s what Pepsi did when it used an origami artist’s sleight of hand to unapologetically poke...