Pepsi: Better with Pepsi

Pepsi, a soft drink brand, ran #BetterWithPepsi, a print-led campaign in the United States to win market share and increase engagement.

Campaign Summary

To understand U.S. consumers' actual preferences, Pepsi commissioned third-party blind taste tests to discover how burgers from three U.S. chains paired with different beverages. The results: participants preferred Pepsi over Coke.

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