Pepsi: Better With Pepsi

Soft drink company Pepsi ran #BetterWithPepsi, a print-led campaign in the United States to win market share and increase engagement.

Campaign details

Brand: PepsiBrand owner: PepsiCoEntrant company: PepsiCoIdea creation: Alma MiamiMarket: North AmericaSector: Carbonated soft drinksMedia channels: Newspapers, Outdoor, Out-of-home, Social mediaBudget: Up to 500k

Executive...