Campaign details
Brand: PepsiBrand owner: PepsiCoEntrant company: PepsiCoIdea creation: Alma MiamiMarket: North AmericaSector: Carbonated soft drinksMedia channels: Newspapers, Outdoor, Out-of-home, Social mediaBudget: Up to 500k
Executive summary
Pepsi has always been grounded in unapologetic enjoyment, and consumers have always unapologetically enjoyed food. That’s why Pepsi and food go together better than anything else. But for over 30 years, the top US burger chains have only served their burgers with Coke, even though burgers go better with Pepsi.
To better understand consumer preferences, Pepsi commissioned third-party blind taste tests...