Pepsi: Becoming A Popstar

Anslem Rocque, Anna Castro

Soft drink brand Pepsi partnered with TikTok and MTV to create music reality show Becoming a Popstar, to grow relevance, preference and share in the USA.

Campaign details

Brand: Pepsi Brand owner: PepsiCo Entrant company: OMDIdea creation: OMD New York Market: United States Sector: Carbonated soft drinks Media channels: Outdoor, Out-of-home, Television & Connected TV, Sponsorship - media, Livestreaming Budget: Up to 500k

Executive summary

Becoming a Popstar delivered on a simple premise: 'Discovered on TikTok, showcased on MTV, and launched into superstardom by Pepsi.'

The series brought together eight artists discovered on TikTok and gave them the opportunity to showcase their talents to a panel of judges, including singers/songwriters...

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