Campaign details
Brand: Pepsi Brand owner: PepsiCo Entrant company: OMDIdea creation: OMD New York Market: United States Sector: Carbonated soft drinks Media channels: Outdoor, Out-of-home, Television & Connected TV, Sponsorship - media, Livestreaming Budget: Up to 500k
Executive summary
Becoming a Popstar delivered on a simple premise: 'Discovered on TikTok, showcased on MTV, and launched into superstardom by Pepsi.'
The series brought together eight artists discovered on TikTok and gave them the opportunity to showcase their talents to a panel of judges, including singers/songwriters...