Pepsi and Pepsi MAX: Music Keeps Us Fizzing

Pepsi, a carbonated drinks brand, launched a six-week global campaign to drive fan engagement and build brand love by leveraging its role as one of the biggest sponsors of football.

Campaign details

Brand: Pepsi and Pepsi MAXBrand owner: PepsiCoLead agency: COPA90Contributing agency: OMDMarket: GlobalSector: Carbonated soft drinksMedia channels:Mobile & apps, Online video, Social media, Sponsorship - sports, Word of mouth, influencers...