Pepsi: A social movement to serve those who have always served us.

Pepsi, a soft drink brand, launched a campaign in India to provide meals to jobless restaurant workers during the Covid-19 pandemic.

Campaign details

Brand: PepsiBrand owner: PepsiCoEntrant company: Wunderman Thompson, GurgaonMedia: Mindshare, GurgaonPR: Edelman India, GurgaonMarket: IndiaSector: Carbonated soft drinksMedia channels:Mobile & apps, Online video, Outdoor, out-of-home, Social...