Pepsi: 2020 bring music home, play your story

Case details

Brand : Pepsi

Brand owner : Pepsi China

Main Agency : Mindset China

Secondary agency : Interview Technology

Put on the market : Mainland China

Launch time : December 26, 2019-January 31, 2020

Industry : Beverage

Media channel : Video platform

Budget : 105 million

Case summary

Chinese New Year has always been a "time when strategists must compete." Hundreds of brands compete with each other to release some old-fashioned micro-films. However, ordinary content formats have long been unable to satisfy contemporary young people, who now yearn for...

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