Case details
Brand : Pepsi
Brand owner : Pepsi China
Main Agency : Mindset China
Secondary agency : Interview Technology
Put on the market : Mainland China
Launch time : December 26, 2019-January 31, 2020
Industry : Beverage
Media channel : Video platform
Budget : 105 million
Case summary
Chinese New Year has always been a "time when strategists must compete." Hundreds of brands compete with each other to release some old-fashioned micro-films. However, ordinary content formats have long been unable to satisfy contemporary young people, who now yearn for...