PEP Stores: Kids – wishing the world well

The South African clothing retailer PEP responded to coronavirus lockdowns with a campaign that used the creativity of children to offer hope and maintain relevance, adapting its marketing strategy in the process and boosting post-lockdown trading.

Campaign Details

Brand: PEP Stores South AfricaLead Agency: OgilvyRegion: EMEA

Strategy

Objective

The COVID-19 pandemic coupled with the onset of hard lockdown created fear and uncertainty amongst South Africans from all backgrounds. For brands and marketers,...