People's Energy: Harnessing the power of DRTV

A campaign by People’s Energy (PE), a charitable energy provider in the UK, increased customers by scheduling targeted TV advertising at less popular times of day.

Campaign details

Brand: People's EnergyBrand owner: People's EnergyEntrant company: December 19, LondonIdea creation: Weave, Edinburgh / People'S Energy, DalkeithMarket: United KingdomSector: Energy & water suppliersMedia channels:Television - direct repsonse...