People are Different if You Know How to Look
Julian R P Bond,and Dr Leigh Morris,Research International
INTRODUCTION
The qualitative concept of segmentation is something that we pick up at a very early age. As young children we naturally group things together. Be it boys and girls, adults and children, the concept of splitting people into groups is essential to our lives. This social categorisation process (Turner, 1986) helps us to simplify the world we live in, and reduces uncertainty in our social interactions (Abrams & Hogg, 1996).
Given our reliance on categorising people (and...