Penti: Like none pantyhose, like none

Underwear brand Penti reinvigorated the thin pantyhose market in Turkey by highlighting the product's comfort factor.

Where were we?

Penti was the leader in the underwear and hosiery category and a brand that women loved very much. The situation was the same in the product category that would be the subject of the campaign, thin pantyhose. According to 2021 Euromonitor research, Penti dominated the market in every category with a 74% penetration rate in thin pantyhose, a 30.92% market share in the hosiery category, and 96% brand awareness in thin pantyhose according to the Usage and Attitude Survey conducted by Argus Growth Agency in 2021. Immediately after the pandemic periods, the habit of comfortable dressing at...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands