Penitentiary population in the state of Sao Paulo

Rosa L. Moyses, Vania Bartalini, Raul Franca Filho and Luis Pilli

The project reported in this paper addresses the drama experienced by a population carved from a fierce process of social exclusion and strives for understanding the individual nature of this populace.

Penitentiary Population In The State Of Sao Paulo

Demographics and attitudes

Luis Eduardo Pilli LARC Pesquisa de MarketingRaul Frana Filho Aumento Research OfficeVania Bartalini and Rosa L. Moyses MB Foco Estratgico

Background

The escalation of an historical income concentration, added to the population growth and unemployment in the urban centers, has been increasing the mass of excluded people in the largest Brazilian cities over the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands