Penguin Random House: The Unburnable Book

Publisher Penguin Random House raised awareness about the growing number of book bans in the US and their threat to freedom of expression with a campaign that showed author Margaret Atwood attempting to burn a copy of her novel The Handmaid's Tale.

Campaign video: Penguin Random House – The Unburnable Book

Selected creative: Penguin Random House – The Unburnable Book

Credits

Creative Agency: Rethink Toronto / Rethink Montreal / Rethink Vancouver Broadcast Producer: Alex Butt / Steph Walker-Wells Chief Creative Officer: Aaron Starkman / Mike Dubrick / Sean McDonald Creative Director / Art Director: Caroline Friesen Creative Director / Writer: Robbie Percy Developer: Steve Lam Digital Designer: Dustin Gamble Digital Producer: Kyle Hicks Director of Client Services: Marie Lunny Director of Digital Content:Todd...

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