Penguin: Making books for everyone at Penguin Random House

Penguin Random House(PRH), a publishing company, launched a campaign in the UK to change how the publishing industry approached publishing and marketing of Crime & Thriller books, and become more inclusive.

Summary

The project detailed has created a seismic shift in how the publishing industry approaches the publishing and marketing of Crime & Thriller books, urging a traditional industry to innovate and become more inclusive. We foresee the impact of this project to last long into the future. However even at such an early stage of the implementation of our work, it has led publishing leaders within Penguin Random House to conduct an urgent 360 review of how we publish and market Crime & Thriller books.

This seismic shift in the publishing industry is crucial because Crime &Thriller is the most...

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