Pellini – Particular and Unmistakable

In the espresso coffee market in Italy, Pellin Caffè competes in the 'premium price' and 'premium quality' product sectors against highly renowned brands with higher market shares and communication expenditures.
  

Pellini – Particular and Unmistakable

Agency name: Com Group Client name: Pellini Caffe' S.p.A. Category: Brand-building Country: Italy

BACKGROUND

In the espresso coffee market in Italy, Pellin Caffè competes in the 'premium price' and...

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