Pellini – Particular and Unmistakable
Agency name: Com Group Client name: Pellini Caffe' S.p.A. Category: Brand-building Country: Italy
BACKGROUND
In the espresso coffee market in Italy, Pellin Caffè competes in the 'premium price' and...
Pellini – Particular and Unmistakable
In the espresso coffee market in Italy, Pellin Caffè competes in the 'premium price' and 'premium quality' product sectors against highly renowned brands with higher market shares and communication expenditures.
