Pedigree: Feed The Stray

Pedigree, a pet food brand, launched a campaign in India to feed stray dogs during the Covid-19 pandemic when they were most likely to experience neglect.

Campaign details

Brand: PedigreeBrand owner: MarsEntrant company: MediaCom, GurgaonIdea creation: Mars International India Pvt. Ltd., HyderabadMarket: AsiaSector: PetcareMedia channels:Online video, Social media, Websites & microsites, Word of mouth, influencers...