Pedigree: Dogvertising

Pedigree, a dog food brand, used machine learning to detect dogs and target them with Dentastix DOOH ads in Croatia.

Campaign video: Pedigree – Dogvertising


Media agency: MediaCom Zagreb / Go2Digital ZagrebAccount Manager: Maša SavičevićCEO: Marko ĐurkovićCreative Director: Dario BelićHead of Strategy & Insights: Marko MatejčićMarketing Director:Dean Udatny...

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