Pedigree – Whiskas

Campaign in 1999 by M & C Saatchi for Pedigree Whiskas cat food. Brand had been making steady progress, but was now faced with a price war.
Agency: M & C SaatchiAuthor: Richard Storey

Pedigree Whiskas

WE BEGAN WITH A STRONG PROPERTY

Like many long running campaigns, Whiskas advertising has been based on a simple, consistent brand truth.

In three words; Whiskas understands cats.

Over time, this...