PedidosYa: Eat like a champ

Delivery app PedidosYa integrated the club canteens that feed the players from Argentina's national football team into its platform to boost visibility for canteens during the World Cup, amplify talkability metrics, surpass benchmarks in key indicators of audience engagement, and drive revenue growth.

Campaign details

Title: Eat like a champBrand: PedidosyaProduct: Pedidosya delivery appIdea: GUTCountry: Argentina

Duration of Campaign

Location/Region

Gender

Target audience

Socio-economic Level

Budget

3 months - 12 months

ARGENTINA

Non-specific

Other

Middle

US$ 1-5 million

Why is this work relevant for Creative Effectiveness?

In Argentina, neighbourhood club canteens, integral to football culture, faced survival challenges due to inflation. PedidosYa, a key sponsor of the National Team in the Qatar'22 World Cup, capitalized on this by digitizing the canteens, enabling fans to enjoy the same food as their football idols. The impact...

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