Pearson: Taking the stress out of English proficiency tests in India
Pooja Unadkat, Aditya Mohan, Gurpriet Kaur
The Pearson Test of English devised a multi-platform campaign to boost brand awareness and drive preference among language learners in India.
Campaign details
Brand: Pearson Brand owner: Pearson Entrant company: PearsonIdea creation: MFuse London Market: India Sector: Educational, universities Media channels: Search marketing, Word of mouth, Influencers, KOLs, Social mediaBudget: Up to 500k
Executive summary...