Pearson: Prepare Well

Publishing and education company Pearson drove salience and increased top-of-mind recall in India with digital videos that focused on preparation.

Campaign details

Brand: Pearson Brand owner: Pearson Entrant company: Band in the MiddleIdea creation: Bang in the Middle Gurgaon Market: India Sector: Magazines, periodicals, books Media channels: Mobile & apps, Social media, Video on demand Budget: Up to 500k

Executive summary

The objective was to drive salience and increase top-of-mind recall. Over time, Pearson has become much more than a mere publisher of books. It has new age tech-driven learning solutions that includes an app, an always on digital library and a host of...

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