Campaign details
Brand: Pearson Brand owner: Pearson Entrant company: Band in the MiddleIdea creation: Bang in the Middle Gurgaon Market: India Sector: Magazines, periodicals, books Media channels: Mobile & apps, Social media, Video on demand Budget: Up to 500k
Executive summary
The objective was to drive salience and increase top-of-mind recall. Over time, Pearson has become much more than a mere publisher of books. It has new age tech-driven learning solutions that includes an app, an always on digital library and a host of...