Pearson: Making India ‘delivery ready’ through the pandemic

Vahan, an AI-enabled livelihood platform, launched a campaign in India to communicate the relevance of the WhatsApp chatbot for employers and blue-collar workers to ensure that e-commerce delivery was uninterrupted.

Situational Analysis

COVID-19 pandemic brought markets to their knees with movement restrictions disrupting the supply of essentials and everyday consumption items. E-commerce marketplaces had the answer, but with blue collar workers receding to their hometowns, were confronting acute shortage of delivery staff. With traditional means of identifying and hiring delivery staff suspended there was need for a neo-fix.

The Covid-19 pandemic had a devastating impact on lives and livelihoods. Nationwide lockdowns imposed by the governments brought most economic activity to a hard stop. This dried up the income for migrant labourers forcing them to return to their hometowns and villages....

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