Pearson: Making India ‘delivery ready’ through the pandemic

Vahan, an AI-enabled livelihood platform, launched a campaign in India to communicate the relevance of the WhatsApp chatbot for employers and blue-collar workers to ensure that e-commerce delivery was uninterrupted.

Situational Analysis

COVID-19 pandemic brought markets to their knees with movement restrictions disrupting the supply of essentials and everyday consumption items. E-commerce marketplaces had the answer, but with blue collar workers receding to their...