Paytm: Paytm Soundbox – The Sound of Reassurance

Financial technology company Paytm created a simple sound-based payment device that reassured India's small merchants that digital payments had been received, while simultaneously advertising Paytm up to 75 times a day.

Campaign details

Brand: Paytm Brand owner: One97 Communications India Entrant company: McCann Worldgroup Idea creation: McCann Worldgroup Gurgaon Market: India Sector: Digital payments Media channels: Print - general, Online video, Social mediaBudget: Up to 500k

Campaign video

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