PayPal: How our data-fuelled imagination made it a Christmas to remember

PayPal, a financial technology brand, positioned itself as the ultimate means to refresh old Christmas traditions and create new ones in the UK, US and Germany.

Campaign details

Agency: RAPPClient: PayPalCampaign Name: How our data-fuelled imagination made it a Christmas to remember

The Christmas trading period is usually a well-oiled machine. But in 2020 usual rules did not apply. Travel, parties, gifting, donating - everything was different.

The brief was to maximise transactions by positioning PayPal as the brand by the side of every customer navigating an uncertain, alternative, unusual Christmas.


Instead of a Christmas star, PayPal followed the data.

Social listening, search-trend analysis and 'cultural AI' helped find and predict new customer behaviours.

The strategy was to show new...

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