Agency: RAPPClient: PayPalCampaign Name: How our data-fuelled imagination made it a Christmas to remember
The Christmas trading period is usually a well-oiled machine. But in 2020 usual rules did not apply. Travel, parties, gifting, donating - everything was different.
The brief was to maximise transactions by positioning PayPal as the brand by the side of every customer navigating an uncertain, alternative, unusual Christmas.
Instead of a Christmas star, PayPal followed the data.
Social listening, search-trend analysis and 'cultural AI' helped find and predict new customer behaviours.
The strategy was to show new...