Paypal: A little data-driven empathy

Online payments company, PayPal, inspired usage and drove awareness of its products with its Little Wins campaign in the UK.

Campaign details

Brand: PaypalBrand owner: PaypalEntrant company: RAPP, LondonMarket: GlobalSector: Digital paymentsMedia channels: Email marketing, Online display, Programmatic display, Social media, Video on demandBudget: 1 - 3 million

Campaign video

Creative...