Paying the penalty: how will England’s absence affect the ad market?

The European Football Championships occur every four years, and, as with a number of other major sporting events, are argued to bring a boost to the overall state of the UK economy.

Paying the penalty: how will England’s absence affect the ad market?

Phil Grech

The European Football Championships occur every four years, bringing a boost to the UK economy as the majority of the country get behind England’s attempt to win a major football title for the first time since 1966. However, with England’s failure to qualify for this summer’s championships (not to mention Scotland, Wales and Northern Ireland, who also failed to make the grade), questions have been asked about how this will affect the economy and advertising expenditure in the second...

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