Paying the agency: a better solution?

This article argues that agency compensation is based on the wrong paradigm. The existing cost-based model rewards agencies on the basis of hours spent, and leads to excessive concern with recording and estimating time, since exceeding the time allowed for a project can wipe out profits.

Paying the agency: a better solution?

Tim Williams

Agency professionals are rightly concerned about whether they have the right set of business practices to guide them through today's cross-functional multi-channel marketing environment. This becomes an...

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