This article argues that agency compensation is based on the wrong paradigm. The existing cost-based model rewards agencies on the basis of hours spent, and leads to excessive concern with recording and estimating time, since exceeding the time allowed for a project can wipe out profits.
Paying the agency: a better solution?
Agency professionals are rightly concerned about whether they have the right set of business practices to guide them through today's cross-functional multi-channel marketing environment. This becomes an...