Paying for Advertising in Japan
Jonathan Lace ARC
It is well known that agency remuneration in Japan is significantly different from that practised in Western markets. A new report shows just how wide the gulf is in terms...
Paying for Advertising in Japan
Agency remuneration in Japan is significantly different from that practised in Western markets. This paper summarises a report from the Advertising Research Consortium that shows just how wide the gulf is in terms of agency payment and remuneration methods, practices and advertiser attitudes.
