PayDay - “Ned Buckle” campaign

Competition is at the heart of marketing, and that may be why, as marketers, we love to hate monopolies.
Agency: Bensimon-Byrne

PayDay – “Ned Buckle” Campaign

Winner: Off to a Good Start - Silver

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): May–November 2005

Start of Communication/Advertising effort: May 23, 2005

Base period for comparison: N/A...

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