Payback calculations - how to make sure you get your sums right

Les Binet

In this article, the author provides a definitive guide to calculating payback and return on investment (ROI).

Long-term vs short-term effectiveness
Measuring ROI
Strategy

Payback calculations – how to make sure you get your sums right

Les Binet

The IPA Effectiveness Awards exist to prove to the world that advertising (in its widest sense) really does work and can be an excellent way for a client to invest its money. So a...

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