Pay for attention, not impressions

Britta C. Ware

With increasingly more media choices, each capturing less time with oversolicited consumers, attention is the new benchmark in advertising.

Pay For Attention, Not For Impressions

How to measure magazine involvement with existing tools

Britta C. WareReader's Digest Association

Introduction

The new 'Involvement Index' is a simple tool to help determine a magazine's true advertising value its...

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