Pavlov revisited - comparing panel conditioning and quality between panel methods
Kristof De Wulf, Mike Friedman and Bert Borggreve
The article compares online access panels and custom panels. The experiment studied two types of comparison: between an access panel (XLOP) and a custom panel (provided by Heinz); and between members of the custom panel over time.
Pavlov revisited – comparing panel conditioning and quality between panel methods
Kristof De Wulf and Mike FriedmanXL Online Panels, Belgium
Bert BorggreveHJ Heinz, Netherlands
INTRODUCTION
As business decisions are increasingly being made on the basis of information...
