Patient insights - a typology of chronically ill patients
Joachim Scholz-Ligma and Nicole Weber
In a survey among 500 chronically ill patients in Germany, three heterogeneous clusters could be identified: the actively informed; the uninformed disciples; and the critical deciders.
Patient insights – a typology of chronically ill patients
Joachim Scholz-LigmaBerlin School of Economics (FHW Berlin); and Produkt + Markt, Germany
Nicole WeberProdukt + Markt Healthcare, Germany
This paper shows how psychographic segmentation...