Pathways to measuring consumer behaviour in an age of media convergence

The television medium is in the early stages of re-invention fostered by applications of digital technology, which have the potential to fundamentally change the way brands are marketed as consumers begin interacting with content.

Pathways To Measuring Consumer Behaviour In An Age Of Media Convergence

Stacey Lynn Koerner David Ernst Interactive Media North AmericaHenry JenkinsandAlex Chisholm MIT Comparative Media Studies

Introduction

Many have speculated about the future of...