Passive vs. button pushing. A comprehensive comparison from parallel TV meter panels in Quebec
Pasquale Pellegrini and Ken Purdye
The authors report findings from an extensive analysis comparing two TV meter panels in Québec, Canada; the TNS Picture Matching technology (PMT) and Arbitron's Portable People meter (PPM).
Passive vs. Button Pushing
A Comprehensive Comparison from Parallel TV Meter Panels in Québec
Pasquale (Pat) Pellegrini and Ken PurdyeBBM Canada, Canada
BACKGROUND
The Personal People Meter (PPM) is an audience measurement system developed by The Arbitron...