Passive vs. button pushing. A comprehensive comparison from parallel TV meter panels in Quebec

Pasquale Pellegrini and Ken Purdye

The authors report findings from an extensive analysis comparing two TV meter panels in Québec, Canada; the TNS Picture Matching technology (PMT) and Arbitron's Portable People meter (PPM).

TV & Connected TV effectiveness
Canada
Peoplemeters

Passive vs. Button Pushing

A Comprehensive Comparison from Parallel TV Meter Panels in Québec

Pasquale (Pat) Pellegrini and Ken PurdyeBBM Canada, Canada

BACKGROUND

The Personal People Meter (PPM) is an audience measurement system developed by The Arbitron...

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