Passion play

Driven by the enthusiasm and loyalty sports fans show for their favorite teams, advertisers are increasingly look to tie up with sports sponsorship in a variety of different ways.

Passion play

Scott Van Voorhis

Hope Frank, chief marketing officer at California-based Syntax-Brillian Corp., a company known for its Olevia brand of LCD televisions, approached ESPN back in 2005 about making Olevia the presenting sponsor for SportsCenter....

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