Passion branding - how one of Hungary’s leading supermarket chains launched an own-label brand using the power of sports celebrity to help drive sales

In August 2006, SPAR Hungary, part of the SPAR multi-national supermarket chain, prepared to launch its own-label bio-food range 'Natur Pur'.

Passion branding – How one of Hungary's leading supermarket chains launched an own-label brand using the power of sports celebrity to help drive sales

BACKGROUND

In August 2006, SPAR Hungary, part of the SPAR multi-national supermarket chain, prepared...

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