Partners over the long run: how to build an advertiser-agency relationship with staying power

This article provides a brief report on a survey by the ANA of the longevity of advertising agency accounts.

Partners over the long run: how to build an advertiser-agency relationship with staying power

Kathleen Hunter

Q.Has the ANA done any research on the average length of a client-agency relationship? We are a large packaged goods company in need of understanding...