Partners Life: The Last Performance

Partners Life, a New Zealand-based insurance company, increased consideration, awareness and enquiries in New Zealand by using the ‘hindsight of the dead’ to convince customers to take out insurance.

Campaign video: Partners Life – The Last Performance

Read the full campaign case study

Selected creative: Partners Life – The Last Performance

Credits

Media Agency: Special Auckland Art Director: Till Dittmers Business Director: Hannah Ross Chief Strategy Officer: Rory Gallery Copywriter: Jack Gravatt Executive Creative Director: Jonathan McMahon / Lisa Fedyszyn Executive Producer: Sally Lankshear Founder & CEO / CCO New Zealand: Tony Bradbourne Group Business Director: Hugo Parcell Group Strategy Director: Nick Salter Head of PR & Influence:Kelly...

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