Partners Life: Last Performance

Partners Life, a New Zealand-based insurance company, increased consideration, awareness and enquiries in New Zealand by using the ‘hindsight of the dead’ to convince customers to take out insurance.

Campaign video: Partners Life – Last Performance

Read the full campaign case study

Selected creative: Partners Life – Last Performance


Agency: Special Auckland / Special AucklandArt Director: Till DittmersBusiness Director: Hannah RossChief Strategy Officer: Rory GalleryCopywriter: Jack GravattExecutive Creative Director: Jonathan McMahon / Lisa FedyszynExecutive Producer: Sally LankshearFounder & CEO / CCO New Zealand: Tony BradbourneGroup Business Director: Hugo ParcellGroup Strategy Director: Nick SalterHead of PR & Influence: Kelly GrindleHead of Production: Katie MortensenMedia Director:...

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