Partners in innovation. A case study exploring the client supplier success with a online forum

Laurie Thompson, Mike Gadd and Rachelle Deshaies

This paper addresses innovative online qualitative research with pharmacists across Canada. The paper explores why innovation is crucial to business success and how companies can work together to foster new ideas; how an online methodology yielded richer verbatim comments than traditional focus groups; and how an interactive and groundbreaking presentation technique helped to bring researchers to the decision-making table.

Partners in Innovation

A Case Study Exploring Client-Supplier Relations with a Successful Online Forum

Laurie ThompsonPfizer Consumer Healthcare, CanadaMike Gadd and Rachelle DeshaiesGadd International Research Inc., Canada

INTRODUCTION

In Creativity, Inc.:...

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