Partner Communications: Orange - Right for You

In light of new telephone number portability laws that would allow customers to move their existing numbers to any carrier, orange needed to cement its strong position in a market ripe for attrition.

Partner Communications: Orange - Right for You



Category: Communications/UtilitiesCountry where program ran: IsraelDate program started/ended: June - October 2007

Product Description: orange is the leading cellular communications provider in Israel. 'Right for You' is a campaign that checks each orange subscriber's cell phone usage and monthly bills, and offers personal recommendations for alternative rate plans to reduce the subscriber's account. The campaign was conducted via personalized mailings and SMS.

Advertiser/Client Name: Partner Communications LtdMedia Channels: DirectMail Mobile Telemarketing DRTV Web Development OtherWebsite:...

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