Moves you to Move More Every Day
Through renewed government funding, ParticipACTION was brought back to life after 5 years of dormancy. We needed to launch a fresh, bold brand – to inspire a nation to move more.
What we found was alarming. Canadians were in a crisis – more than 50% were considered overweight and inactive. Research also revealed that inactive people are at a greater risk for diabetes, high blood pressure, osteoarthritis, cancers, gall bladder disease, and functional limitations. And most eye-opening of all – this is the first generation of kids...