Partanna: Building a world that breathes

Partanna, an eco-building material, globally launched its campaign Building A World That Breathes to appeal to a range of UK audiences: commercial developers, architects, governments, investors and home buyers, and lay the foundations for a world-changing brand.

Building a world that breathes: How the Partanna brand embraces the power of exchange

Summary

The most creative strategy rarely flows in one direction. Instead, it is an exciting and harmonious exchange.

Between logic and imagination. Thinking and feeling. Evidencing and elevating.

It's at the intersection of these exchanges where energy is released; where the fireworks spark.

This paper is an ode to the power of exchange.

It's about how creative strategy at its best can uncover, unlock and balance those interesting ideas that sit at the intersection.

And how a metaphor of life's most foundational exchange helped us breathe...

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