Parodontax – In your sink

Amongst oral care brands in Europe, the gum care segment was underdeveloped, accounting for only 7%. However, 48% of adults claim to suffer from bleeding gums, but the general perception is that this is not a problem.

Parodontax – Parodontax – In Your Sink (SILVER)

Client: GlaxoSmithklineBrand: ParodontaxCampaign: Parodontax – in the sinkCategory: Pharmaceutical & Healthcare

From dusty brand to growth comet: beating growth objectives by 250%. How do you change people's behaviours with limited funds? By powerfully confronting current beliefs to make your brand essential. This is what 'In Your Sink' did for Parodontax. On the back of this campaign Parodontax has become the fastest growing Oral Care brand in Europe with growth in the advertised markets of 99%. The gum care segment was underdeveloped in the overall toothpaste...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands