Parkway Hospitals: Audience first dynamic creative optimisation with data, AI and creative
Christine Low, Chrix Yong
IHH Healthcare, a private healthcare provider, launched a campaign in Asia to drive greater awareness of the advantages of Mount Elizabeth Hospital's A&E services, drive more inpatients, and attract more traffic to the website.
Campaign details
Brand: Parkway Hospital Brand owner: IHH Singapore Entrant company: WavemakerIdea creation: Wavemaker Singapore Market: Singapore Sector: Healthcare services, providers Budget: Up to 500k
Executive summary
Mount Elizabeth Hospitals ran an A&E always-on...
