Parkway Hospitals: Audience first dynamic creative optimisation with data, AI and creative

IHH Healthcare, a private healthcare provider, launched a campaign in Asia to drive greater awareness of the advantages of Mount Elizabeth Hospital's A&E services, drive more inpatients, and attract more traffic to the website.

Campaign details

Brand: Parkway Hospital Brand owner: IHH Singapore Entrant company: WavemakerIdea creation: Wavemaker Singapore Market: Singapore Sector: Healthcare services, providers Budget: Up to 500k

Executive summary

Mount Elizabeth Hospitals ran an A&E always-on...

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